Apps people love.
Systems you can scale.
Custom web and mobile products, from the first clickable prototype to the backend, integrations, and production launch.
We build ambitious apps, deploy AI into real workflows, and embed engineers in your team. From the first prototype to software that changes how you work.
Ideas become infrastructure.
01 / What we do
We bring product thinking, exceptional design, and deep engineering to the same table. From a new app to AI inside your operations, we own the work through launch.
Custom web and mobile products, from the first clickable prototype to the backend, integrations, and production launch.
Agents that take action. Assistants grounded in your knowledge. AI features connected to your tools, tested on your actual workflows.
IN YOUR TEAM. IN YOUR SYSTEMS.
Engineers who work alongside your team, learn your operations, and build where the problems actually live. We connect the data, ship the solution, and stay close to the outcome.
A focused strategy sprint to map your workflows, test the opportunity, and define a practical roadmap.
Find your starting point02 / Start a conversation
Answer a few quick questions and we’ll turn your idea into a project brief: who it’s for, where it runs and what it needs. Then take it straight to a real engineer.
03 / By the numbers
Every figure comes from the products below: their own benchmarks, test files and builds. No projections, and no borrowed case studies.
Up to37%
smaller than iLovePDF on the same files, with every page checked at 200% zoom.
Under2s
from a discounted order being placed to a risk verdict, with every flag explained signal by signal.
−120dBFS
the most the browser and plugin engines may differ, when they don’t match bit for bit. That’s below the noise floor of 16-bit audio.
34
PDF tools that run entirely in the browser. Nothing is uploaded.
0
runtime dependencies. No frameworks, libraries, CDN scripts or analytics.
6
weighted categories, from clarity to speed, rolled into one 0–100 score.
4
goals tracked on every test, each with its chance to beat control.
5 products3 live1 in private beta1 waitlist open
See them in action04 / Selected work
A selection of products we’ve designed around real business problems.
E-commerce & SaaS
From one sentence to a live A/B test.
An AI testing assistant that turns a merchant’s goal into test ideas, builds the variant on their real page, launches it, and tells them in plain language when it wins.
AI assistant·Product design·Full stack
Live productSaaS & e-commerce
A conversion audit in minutes, not weeks.
Paste a URL and CRO Audits reviews the page like a senior conversion specialist, then returns a 0–100 score and a ranked list of fixes a team can ship this sprint.
AI analysis·Product design·Full stack
Live productProductivity & privacy
Make light work of PDFs.
34 PDF tools that run entirely in the browser, so files never leave the device. The compressor, built from scratch, beats iLovePDF on size while keeping text sharp.
Product design·PDF engine·Front end
Live productEQ
Clipper
Limiter
Output
Compressor
Bass Booster
Glue Comp
Tone
Stereo Width
Exciter
Maximizer
CPU · whole session
0.0%
30-second history
Music software & DSP
Design an audio plugin in the browser. Play it in your DAW.
A browser studio where musicians design their own audio effects, and one signed plugin engine that reads the design and becomes it, sounding and looking the same in the DAW.
DSP engine·Product design·Full stack
Private betaE-commerce & Shopify
Catch coupon abuse before it ships.
A Shopify app that checks every discounted order as it comes in, flags repeat use and leaked codes, and gives merchants a clear queue to decide what ships.
Shopify app·Product design·Brand & web
Waitlist open05 / How we work
A working build every Friday. Clear milestones, shared progress, and a success metric tracked from day one.
Define the outcome, your users, and the metric that matters.
Test a clickable prototype before production code is written.
Ship in short cycles, with weekly demos and tested AI features.
Go live, measure real usage, and report against your success metric.
06 / Engagements
Most clients begin with a sprint or an MVP, then stay on a care plan as the product grows.
Find where AI pays off before you spend on a build.
A launched product with real users, on a schedule you can plan around.
Forward deployed engineers who keep building alongside your team.
Questions
Not always. In the first call we'll tell you if a simpler feature solves the problem better. We only recommend AI where it saves time, earns revenue or does something that wasn't possible before.
Your data stays in your accounts. We use providers that don't train on your data, keep access scoped per user, and log what the AI reads and returns.
We build a test set of real questions with known answers and run every change against it. Answers cite their sources, and low-confidence cases go to a person.
You do. You get the full repository, infrastructure access and documentation at handoff.
Yes. We often build the AI layer while your team owns the core product, with shared repos and weekly syncs.
Tell us a little about your idea. Create an email draft below, or reach out to James directly.
Opens your email app with your project details. Send it when you’re ready.
Prefer email? Email us directly
Bring the ambitious idea. The messy workflow. The thing you wish existed. We’ll help you find the way forward.