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Engineering
what’s next.

We build ambitious apps, deploy AI into real workflows, and embed engineers in your team. From the first prototype to software that changes how you work.

ADDISON / ENGINEERING SYSTEM003
01PRODUCT
ARCHITECTURE
02APPLIED
INTELLIGENCE
03REAL-WORLD
DEPLOYMENT
SEQUENCE01 / ARCHITECTTHINK → BUILD → SHIP
BRAND ENGINE / CONCEPT VISUALIZATION

Ideas become infrastructure.

01 / What we do

The future is a product.
Let’s build yours.

We bring product thinking, exceptional design, and deep engineering to the same table. From a new app to AI inside your operations, we own the work through launch.

01 / PRODUCT

Apps people love.
Systems you can scale.

Custom web and mobile products, from the first clickable prototype to the backend, integrations, and production launch.

Web & mobileUX / UIFull-stack
02 / INTELLIGENCE

AI that moves beyond
the chat window.

Agents that take action. Assistants grounded in your knowledge. AI features connected to your tools, tested on your actual workflows.

Agents & automationRAGVision & voice
03 / EMBEDDED ENGINEERING

IN YOUR TEAM. IN YOUR SYSTEMS.

Forward deployed.
Fully invested.

Engineers who work alongside your team, learn your operations, and build where the problems actually live. We connect the data, ship the solution, and stay close to the outcome.

Embedded collaborationReal-world deployment
04 / YOUR FIRST MOVE

Start with
the right problem.

A focused strategy sprint to map your workflows, test the opportunity, and define a practical roadmap.

Find your starting point

02 / Start a conversation

Big idea?
Let’s map it out.

Answer a few quick questions and we’ll turn your idea into a project brief: who it’s for, where it runs and what it needs. Then take it straight to a real engineer.

01 Explore your idea02 Define what matters03 Take the next step
Guided questions · about a minute · illustrative estimates
AddisonProject onboarding · about a minute

03 / By the numbers

Real products.
Measured results.

Every figure comes from the products below: their own benchmarks, test files and builds. No projections, and no borrowed case studies.

Squish PDFOutput size · lower is better

Up to37%

smaller than iLovePDF on the same files, with every page checked at 200% zoom.

  • Brand guide46 pages
    iLovePDF: 12.4 MB
    Squish: 9.2 MB
    −26%
  • Pitch deckSlides
    iLovePDF: 3.41 MB
    Squish: 3.23 MB
    −5%
  • Print fileCMYK
    iLovePDF: 6.56 MiB
    Squish: 4.16 MiB
    −37%
  • Scanned formsImage-only
    iLovePDF: 6.77 MiB
    Squish: 4.72 MiB
    −30%
Coupon Defender

Under2s

from a discounted order being placed to a risk verdict, with every flag explained signal by signal.

Decibly

−120dBFS

the most the browser and plugin engines may differ, when they don’t match bit for bit. That’s below the noise floor of 16-bit audio.

Squish PDF

34

PDF tools that run entirely in the browser. Nothing is uploaded.

Squish PDF

0

runtime dependencies. No frameworks, libraries, CDN scripts or analytics.

CRO Audits

6

weighted categories, from clarity to speed, rolled into one 0–100 score.

Split Test Pro

4

goals tracked on every test, each with its chance to beat control.

5 products3 live1 in private beta1 waitlist open

See them in action

04 / Selected work

Different industries.
One thoughtful approach.

A selection of products we’ve designed around real business problems.

Preview formandroot.com/products/ridge-planter Draft Live

E-commerce & SaaS

Split Test Pro

From one sentence to a live A/B test.

An AI testing assistant that turns a merchant’s goal into test ideas, builds the variant on their real page, launches it, and tells them in plain language when it wins.

AI assistant·Product design·Full stack

Live product
CRO Audits scanning a product page for the Oslo Lounge Chair on larkfield.store. Four findings are pinned to the page: a generic description, no reviews near the price, an add to cart button that looks the same as the wishlist button, and delivery costs hidden until checkout. The scan finishes with a conversion score of 82, then the report opens: 12 opportunities, up to 32% potential uplift, 3 priority fixes, a score breakdown across six categories and a ranked list of fixes.

SaaS & e-commerce

CRO Audits

A conversion audit in minutes, not weeks.

Paste a URL and CRO Audits reviews the page like a senior conversion specialist, then returns a 0–100 score and a ranked list of fixes a team can ship this sprint.

AI analysis·Product design·Full stack

Live product

Productivity & privacy

Squish PDF

Make light work of PDFs.

34 PDF tools that run entirely in the browser, so files never leave the device. The compressor, built from scratch, beats iLovePDF on size while keeping text sharp.

Product design·PDF engine·Front end

Live product
DRUM CRUSHER ‹Future Punch›

EQ

Clipper

Limiter

Output

Compressor

Bass Booster

MST-1 MASTERING CHAIN ‹Punchy Master›

Glue Comp

Tone

Stereo Width

Exciter

Maximizer

Momentary—
Short-term—
Integrated—
True peak—
Range—
SESSION SCOPE MEASURING
MeasuringEvery track · 32 instances Window3 seconds

CPU · whole session

0.0%

TYPICAL—
PEAK—
HEADROOM—

30-second history

PLUGINS IN THE SESSION
BUFFER128
RATE48 kHz
PROBES2
DATADemo session

Music software & DSP

Decibly

Design an audio plugin in the browser. Play it in your DAW.

A browser studio where musicians design their own audio effects, and one signed plugin engine that reads the design and becomes it, sounding and looking the same in the DAW.

DSP engine·Product design·Full stack

Private beta
The Coupon Defender dashboard scanning discounted orders as they arrive. Order #1051 is flagged because WELCOME15, a one-per-customer code, was used again from the same shipping address. The merchant opens the review, sees a risk score of 87 and the reasons, and puts fulfillment on hold, protecting a $7.20 discount.

E-commerce & Shopify

Coupon Defender

Catch coupon abuse before it ships.

A Shopify app that checks every discounted order as it comes in, flags repeat use and leaked codes, and gives merchants a clear queue to decide what ships.

Shopify app·Product design·Brand & web

Waitlist open
01 / 05
Concept build

05 / How we work

Build together.
Move forward, every week.

A working build every Friday. Clear milestones, shared progress, and a success metric tracked from day one.

  1. Week 1
    01

    Discover

    Define the outcome, your users, and the metric that matters.

    DeliverableScope + success metric
  2. Week 2
    02

    Design

    Test a clickable prototype before production code is written.

    DeliverableClickable prototype
  3. Weeks 3–5
    03

    Build

    Ship in short cycles, with weekly demos and tested AI features.

    DeliverableA demo every Friday
  4. Week 6
    04

    Launch & measure

    Go live, measure real usage, and report against your success metric.

    DeliverableLaunch report + handoff

Six weeks. Visible progress.

MVP program · fixed scope
Week 1Week 2Week 3Week 4Week 5Week 6
Discover
Design
Build
Launch
Scope signed off
Clickable prototype
First working build
Core flows live
Beta in real hands
Launch + report
Your latest build, in your inbox every Friday.

06 / Engagements

The right team.
At the right stage.

Most clients begin with a sprint or an MVP, then stay on a care plan as the product grows.

2 weeks

Strategy sprint

Find where AI pays off before you spend on a build.

  • Workflow and data audit
  • Ranked opportunity list with ROI estimates
  • Clickable concept of the top idea
  • Fee credited toward a build
Start a sprint
Most popular 6 weeks · fixed price

MVP program

A launched product with real users, on a schedule you can plan around.

  • Design, build and launch
  • Web, iOS or Android
  • AI features with accuracy testing
  • Weekly live demos
  • 30 days of post-launch support
Plan my MVP
Ongoing partnership

Embedded team

Forward deployed engineers who keep building alongside your team.

  • Shared repos and weekly working sessions
  • Workflow and system integrations
  • AI evaluation and production monitoring
  • Feature development and ongoing care
Ask about plans

Questions

Before you book

Do we need AI in our app?

Not always. In the first call we'll tell you if a simpler feature solves the problem better. We only recommend AI where it saves time, earns revenue or does something that wasn't possible before.

Is our data safe?

Your data stays in your accounts. We use providers that don't train on your data, keep access scoped per user, and log what the AI reads and returns.

How do you keep AI answers accurate?

We build a test set of real questions with known answers and run every change against it. Answers cite their sources, and low-confidence cases go to a person.

Who owns the code?

You do. You get the full repository, infrastructure access and documentation at handoff.

Can you work with our existing team?

Yes. We often build the AI layer while your team owns the core product, with shared repos and weekly syncs.

Tell us what you're building

Tell us a little about your idea. Create an email draft below, or reach out to James directly.

Opens your email app with your project details. Send it when you’re ready.

Prefer email? Email us directly

Your next chapter
starts with a conversation.

Bring the ambitious idea. The messy workflow. The thing you wish existed. We’ll help you find the way forward.

Let’s talk